Max: It's A Sin

To launch the hit HBO series It’s A Sin in the midst of the COVID-19 pandemic, we turned to social to resurface and memorialize the rampant misinformation about AIDs that plagued the British public in the early 80s. Partnering with over 50 influencers, celebrities, and activists, we created eye-catching social tiles featuring real headlines, myths, and mistruths of the time. Each tile not only spread awareness, but also represented a $1,000 dollar donation made in the partners’ name to Prevention Access Campaign. Our Sinner’s Kits extending the campaign’s reach, rallying even more creators behind It’s A Sin.

Clio Entertainment Award - Copywriting | Silver

Clio Entertainment Award - Social Content Campaign | Silver

Clio Award - Copywriting | Bronze

Shorty Impact Award - Diversity, Equity & Inclusion | Silver

Muse Creative Award - Influencer & Celebrity | Platinum

Muse Creative Award - Social Media, LGBTQ+ | Gold

The One Show - Diversity, Equity & Inclusion | Fusion Pencil Shortlist

Copy: Me