Teva celebrated the enduring presence and undeniable authenticity of the LGBTQIA+ community, in a global Pride campaign designed for adventure OUT. In partnership with Coco & Breezy and The Wander Boys, we told everyday LGBTQIA+ stories that celebrated OUT in all its beautiful expressions while giving back to one•n•ten’s Camp OUTdoors.
Check out our Q&As with The Wander Boys and Coco & Breezy below.
The Adventure OUT campaign resulted in 29 pieces of content that garnered 1.3M+ social impressions and a write-up in Footwear News Daily.