Subaru: Roadtrip at REI — Kelsey Zafian

Since 2018, Subaru has conducted an annual Road Trip at REI—a nationwide tour consisting of multiple stops across the country for weekend-long activations. Both REI members and Subaru owners were celebrated with custom swag items, while giving the public the opportunity to check out the Subaru fleet and firmly align Subaru and REI as partners in the outdoors. I assisted in production logistics and wrote all copy for both paid and organic social posts for these events.

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Subaru also launched a microsite for both the 2019 and 2020 Subaru Road Trip at REI. I assisted with the layout and wrote all copy. You can find that site here.

Copy: Me