HBO Max came to us for a far out event activation and influencer kit to help launch Minx, a comedy series set in the 70s that follows the story of a young, journalist ingénue whose determination to get published results in a reluctant partnership with a seedy publisher and the first ever feminist porn magazine. To introduce the masses to this tale, we crafted a premiere event activation and 2-day consumer experience extension where participants were empowered to both Build-A-Vibe with CRAVE, and strike a pose as the centerfold of Minx Magazine at our photo booth. To keep the good vibes rolling, HBO Max sent Bottom Dollar picnic baskets filled with provocative, premium items that gave influencers a taste of the Minx lifestyle.
Basket recipients were guided through the groovy journey via our Minx Kit Guide and personal note from Bottom Dollar Productions.
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